The American Black Bear is the most elusive and popular animal in Yosemite National Park. Consider yourself lucky if you catch a glimpse of one! And of course, Half Dome is one of the most iconic and recognizable monuments in the world. Both are represented here in this fluid logo I designed for Yosemite Mariposa County.
Print ads for Yosemite Mariposa County that ran in Sunset Magazine and Bay Area News Group publications. The concept for the Yosemite Animal Campaign was to evoke in the viewer that awe-struck feeling you get when visiting Yosemite National Park by combining powerful images of the park within animals that you might see there during the season of your visit. Fluid logos were created to complement each animal.
Logo design for The City of Davis’ Parks and Community Services Department. The logo is currently in use on the Department’s website and print materials.