Strategically solving design problems makes my heart skip a beat.

Photo of Erica Paoli by Willow & Olive

I'm a Senior Graphic Designer and Art Director with 15+ years of experience in agency, in-house, and freelance environments. I specialize in branding and packaging and my work extends across print/digital mediums, illustration, and video/photo art direction. My clients range from tourism and non-profits to industry leaders in retail, CPG, and food & beverage.

I grew up on the North Coast of California, and continue to make the unparalleled beauty of the Golden State my home; having recently moved back after a 4 year stint in the Seattle area. Aside from design, my loves include plants, reading, common sense, and the oxford comma.

Currently a Senior Graphic Designer at RR Donnelley, I'm open to freelance for the right projects and people. Drop a line if you think it’s a good fit!

Government / Non Profit
Sacramento Regional Transit
Sacramento Works Job Center
WEAVE (Women Escaping A Violent Environment)

Real Estate / Manufacturing
Gutterglove
Heller Pacific
LoftWorks

Travel / Tourism
Lake Tahoe
Napa
Yosemite

Services
Graphic Design
Art Direction
Branding
Logos
Packaging

Clients
B2B Services
Centrica Business Solutions

CPG / Food & Beverage / Retail
Avocados From Mexico
California Prunes
Darigold
Ginger Elizabeth Chocolates
Mission Tortillas
Superior Farms Lamb
Temple Coffee
The Wine Group