Cupcake Vineyards
Cupcake Vineyards, a subsidiary of The Wine Group, is a millennial-focused wine brand located in Northern California. I art directed a seasonal menu brochure, and designed a wedding website (Love Deliciously by Cupcake Vineyards), brand guidelines, logo refresh, and tasting notes. I also created storyboards and design elements for videos that were part of targeted social campaigns, and art directed video and photo shoots for the client.
Erica developed the Cupcake Vineyards logo refresh by removing unnecessary brushstrokes, streamlining letterforms, and finessing alignment. These minor adjustments not only retained the essence of Cupcake Vineyard’s established brand, but resulted in a modernized version of the logo that was optimized for use on packaging and other mediums.
