Profound

Profound is a music duo that puts a soulful spin on hip hop and makes uplifting music. I was asked to create a logo and brand identity for the group. I chose an iceberg as the main graphic element for the Profound logo, as it represents the concept of depth, and going beyond the surface level. Profound’s music creates an atmosphere of vulnerability for the listener, born of a lifetime of overcoming hardship while remaining humble and hungry.